One of the biggest mistakes made by most marketers is thinking email marketing is dead. Many marketers currently drop email marketing schemes to go with social media. Come to think of it, social media looks much interesting than email. But, does social media posts really as effectively as email? Before we answer that question, let's declare a famous fact. It's easier to send friend requests on Facebook rather than collecting emails online. But believe me, email marketing is thrice as worth it as social media marketing.
So, what is email marketing? Email marketing is customer targeting via email. Every email sent to potential customers can be considered email marketing. Email marketing involves sending promotional emails or advertisements to customers. Many organizations currently use email marketing. You can also hire email marketing services through https://ubrik.com/ to make effective email marketing campaigns.
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Even more, bloggers use email marketing today than before. For example, have you ever explored a website, and you see some fields where you are asked to send your name and email to get a free ebook or update? It is the front of email marketing. Most bloggers use email marketing because it increases customer experience.
With a well-targeted email list, you can reach established customers and candidates too. Any given subscriber will be informed better and more easily via email. The email will have greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.