Online marketing courses are offered for all levels of experience, but there is one for every digital marketer. Whether you want to improve your skills for making the most of Google's unique search features or want to increase your influence with customers online, these classes offer a new way to learn the business. The online marketing courses are broken down into categories, such as SEO (search engine optimization), SMO (social media marketing), and BPS (branded product management). The list here includes free online marketing courses from a variety of disciplines and niches.
If you enjoy digging into one specific aspect in particular, such as keyword research, Brian Pellman (Certified SEO Specialist at SEMrush Academy) walks you through his method for learning to master it. The course starts out with a brief introduction to SEO basics. Then, he shows you how to create a basic site using Google Webmaster Tools and how to optimize it. The second part of the course focuses on creating and optimizing press releases. Finally, he presents his "six digital marketing tools of the successful digital marketing tools" are blogs, articles, video, social media, PPC and links.
Coursera offers courses in a wide variety of digital marketing specialization. One of these is the digital marketing specialization for beginners. In this class, students are taught how to build a website using the WordPress platform. They learn to set up an online store, add products to sell, display their products in a manner that is appealing to buyers and how to promote those products.
Coursework for this online marketing courses for beginners includes building the website, creating a blog and optimizing it, getting traffic to it, getting visitors to leave their contact information and being able to communicate with them on a frequent basis. Once the beginner has learned all of that, they then move on to learning about search engine optimization and keywords. Once that skill level has been achieved, they learn about advertising campaigns and how to write effective sales copy so that buyers will be inspired to make a purchase.
Coursera also offers two other digital marketing courses, one on content marketing and the other on digital marketing specialization. These courses cover topics such as search engine optimization basics, SEO basics, link building techniques, blogging and more. While they do not focus directly on SEO techniques, they do introduce the importance of search engine optimization, building a solid reputation and increasing your website's organic ranking.
Content marketing is important because it guides your readers to your site. Most people follow the trend of searching what they want to know about on the internet. Your content must meet their need or desire. The two courses that fall under this category are Analytics Internet Marketing and Social Media Marketing. Analytics Internet Marketing covers market measurement techniques, search engine optimization, keyword research, and content analysis.
Search engine optimization is the process of improving your web pages in order to increase their rankings in the search engine results. In the Analytics course, students will learn about keywords, links, organic searches, pay per click advertising, Google Analytics, website analytics, page speed and many others. This course material is necessary for digital marketing professionals. In the social media course, students learn about social media optimization, Google AdWords, YouTube, Facebook, Twitter, Buzzle and many others. These are all important for leading traffic to your site. The final course in this series is PPC fundamentals, which deals with how to advertise using specific keywords.
All of the material taught in the courses above are essential to anyone who wants to make money online. But PPC essentials alone won't make you a success unless you apply them. For those who are still learning the ropes, it would be best to take an online marketing course that is accredited by Clickbank. This will give you all the tools and training you need to become profitable. By using these PPC basics, you can boost your profits quickly and make a long term career out of internet marketing.
