Creating a product can be very hard especially if you're doing it for the first time. Sometimes it can take days trying to create a product that will sell and provide a service to someone. After this long hard process, you still have to be able to sell it. This can be done in a number of ways like advertising.
One way of selling your new product is to write a sales letter linking it to your splash page website to sell the product. However, some people won't buy anything unless they hear from others who have bought the product. This is exactly why a good testimonial can make or break a new product. You can look for the best testimonial video examples online for your business.
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So how do you get testimonials from a product that has not even been released yet? The best way is not by requiring them after the product has been released for sure! The easiest way is to give out a few samples of the product in forums for people to try for free as long as they write a review for you.
Giving out the product for people to try as long as they can give you an honest answer is by far the best way to get real testimonials on your product.